The comparison
Batmail vs Unroll.Me: two free tools, and only one sells data from your mail
Unroll.Me is free: you keep, block or roll up each subscription into a daily digest, and its owner uses data from your commercial mail in the market data it sells. Batmail is free on one Gmail inbox, runs rules you write, and never sells your data.
The short answer
- Pick Unroll.Me if
- You only want subscriptions handled, for free, and you are comfortable with how Unroll.Me pays for itself.
- Pick Batmail if
- You want a free tool that never sells data from your mail.
The short version
Two different jobs
What each product is for.
What Unroll.Me is
Unroll.Me lists the subscriptions in your inbox and lets you keep, block or roll up each one, so the newsletters you keep arrive together in one daily digest, the Rollup. It is free. It is owned by NielsenIQ, and its own data page says it reads the commercial emails you receive and uses that data in advertising products, measurement products and datasets it sells, sharing it with clients including e-commerce businesses and data brokers. To connect Gmail it needs 2-Step Verification and an app password.
What Batmail is
Batmail works the whole inbox, not only subscriptions. It reads what landed overnight, runs rules you wrote as ordinary sentences, acts on them, and writes down the reason for each action, with an undo on the reversible ones. In the morning you get one roundup of what needs you. It never sells your data, to anyone, in any form, shows no ads, and connects with Continue with Google.
Side by side
Batmail vs Unroll.Me, feature by feature
| Feature | Batmail | Unroll.Me |
|---|---|---|
| What it sorts | The whole inbox | Subscriptions |
| Your rules look like | Plain English, any condition | Keep, block or roll up each sender |
| Explains each decision | Written reason on each overnight action | No |
| Unsubscribes for you | No, a rule archives the mail instead | Yes, block a sender |
| Morning email | A roundup of what needs you | A Rollup of newsletters you keep |
| Pays for itself with | Night Shift subscriptions | Data from your commercial mail |
| Connecting Gmail | Continue with Google | 2-Step Verification and an app password |
| Price | Free on one inbox; $12 per inbox / month | Free |
Unroll.Me pricing vs Batmail pricing
Unroll.Me does not charge its users; its owner, NielsenIQ, uses data from your commercial mail in the products it sells, as its own data page explains. Batmail: Scout free on one Gmail inbox; Night Shift $12 per inbox per month. Batmail never sells your data. Unroll.Me facts checked 13 October 2026.
Proof
What the Batmail column actually looks like
The screens behind the claims, captured from the product.
The verdict
Which one should you pick?
Both answers, because only one of them applies to you.
Choose Unroll.Me if…
- You only want subscriptions handled, for free, and you are comfortable with how Unroll.Me pays for itself.
- You want to block senders outright. Unroll.Me's block does that; a Batmail rule archives the mail instead.
- Your mail is not on Gmail. Batmail is Gmail-only today.
Choose Batmail if…
- You want a free tool that never sells data from your mail.
- You want the whole inbox sorted, not only newsletters, with rules you write in plain English.
- You want a reason on each action, an undo on the reversible ones, and one morning brief of what needs you.
- You would rather connect with Continue with Google than create an app password.
Questions
What people ask
The answers worth having before you pick either one.
What is the difference between Unroll.Me and Batmail?
Unroll.Me handles subscriptions: keep, block or roll them into a daily digest. Batmail handles the whole Gmail inbox with rules you write in plain English, records why it did each thing, and gives you one morning brief. Both are free on one inbox; only Unroll.Me uses data from your mail in products it sells.
Does Batmail sell my data like Unroll.Me?
No. Batmail never sells your data, to anyone, in any form, and shows no ads. Unroll.Me's own data page says its owner uses data from the commercial emails you receive in market research and datasets it sells.
Does Batmail unsubscribe me from newsletters?
No. Batmail does not unsubscribe you; a rule such as "archive newsletters I have not opened this month" keeps them out of the inbox every night instead.
Try the night shift on one inbox
Scout is free on one inbox, no card required, and your first morning roundup lands tomorrow.
More comparisons
Weighing the others too?
The same treatment for the rest of the field.
How we compared, and what we read
Batmail is built and operated by Momentum Labs, and every source is listed below. Every Unroll.Me fact here was taken from their own published pages.
Unroll.Me facts on this page were taken from these pages on . Pricing in this category changes; if you find something out of date here, email support@batmail.ai and we will correct it.